- Founder / Fractional CMO
Meet the operator behind the plan.
Michael
Hutta.
Founder, Digital Leadz
Fractional CMO & Revenue Leader
The person responsible for the growth plan should understand the sales conversation, the operating constraints, and what a business has to earn next. More than 30 years of increasing commercial responsibility has taught Mike how those decisions connect.
Mike leads the plan. An experienced team makes it real.
Use your in-house team.
Mike provides the growth plan, direction, and performance cadence while your people own execution.
Bring the full fulfillment team.
Use an experienced delivery bench across web, SEO, paid media, AI, content, and creative production.
Build the right blend.
Keep what already works in-house and add specialist support where the next constraint lives.
Marketing only works when it is accountable to the business.
Mike’s background is not limited to a marketing department. From individual hunter roles to VP of Sales, VP of Marketing, and operating leadership, he has led the commercial work from multiple sides of the table.
He has worked alongside more than 50 marketing teams and CMOs, seeing day by day how the best ones operate. The consistent lesson: sales, marketing, and operations have to move together around one shared revenue objective.
That perspective shapes how Digital Leadz works. Every investment is evaluated against the demand it creates, the sales team’s ability to act on it, and the operational follow-through required to convert attention into revenue.
01
Sales context first.
Positioning, content, and campaigns are designed around the commercial conversations that win work—not activity for activity’s sake.
02
A plan with an owner.
Strategy does not disappear into a slide deck. Mike stays close to priorities, performance review, and the decisions that move the work forward.
03
One connected system.
Web, SEO, paid media, AI, and follow-up are treated as connected parts of one growth engine.
Experience in
the room.
Across more than 30 years of commercial leadership and collaboration with 50-plus marketing teams and CMOs, Mike has seen what happens when sales, marketing, and operations are aligned—and where revenue leaks when they are not.
Digital Leadz
FOUNDER & FRACTIONAL CMO CURRENT DELIVERY SYSTEM / 17 ACTIVE BRANDSGenius Monkey
ENTERPRISE ACCOUNT EXECUTIVE — GLOBAL COMMERCIAL RECORD / $14M+ SOLD, CLOSED & IMPLEMENTEDFiesta Franchise Corporation
VP, FRANCHISE SALES & MARKETING GROWTH SYSTEM / 100+ FRANCHISE SALESActiveRx
COO & CO-FOUNDER OPERATING SCALE / 28-LOCATION NETWORKEnterprise Mobility
REGIONAL VICE PRESIDENT LEADERSHIP SCALE / 450 PEOPLE · 50 LOCATIONSOne leader. One focused team.
A clearer path to revenue.
Whether the next question is positioning, patient growth, lead response, acquisition efficiency, or how the work connects to sales—start the conversation with the person accountable for the growth plan.